FAQs For Schools & Institutions
We are a registered company and our success is determined by our provision of stellar services hence the determination to be the best provider. With regards to our services, we boast to be the best in quality, efficiency and professionalism. We refuse to be jerk of all trades. Instead, we specialize in school transport and we will definitely be the masters in transportation sector. Plato says, “Each man is capable of doing one thing well. If he attempts several, he will fail to achieve distinction in any.” That’s why we implore schools to specialize in education which is their core competency and outsource transportation to a company that specializes in school transport. We strongly request you to read the article Why Choose Hud Hud To Transport You To School
For schools to expand their fleet, they will most likely have to buy buses. Our model is the best and guarantees exponential expansion. We allow individuals to onboard buses to our platform and we use them in school transport. All the hustle and management of school transport is handled by Hud Hud. These individuals who onboard their vehicles are called “Hud Hud Partners”. They bring us vehicles and they earn money stress-free. This way, we are able to expand faster without having to own a single bus. Learn more about How To Become A Hud Hud Partner.
Everyone is entitled to their opinions. In our opinion, there is no need to own an entire cow just for milk if you can get milk from vendors. And what is the frequency of the trips, maybe 5 trips in 3 months. So why tie down your money to procure a bus that will be needed 5 times in 3 months. You have rather outsource when you need it, and our bus hire charges are fair and economical. To some extent its like owning a plane for the purposes of flying you 15 flights a year for your business trips. It may make sense if you have enough money to play with or if you are a billionaire.
No, you don’t have to sell all your buses but it is perfectly fine even if you decide to sell all of them. It is ok to retain few buses for your various needs, such as for transporting a certain number of students, picking and dropping of staff, for running few errands such as carrying stationery et cetera. Maybe, two or three buses are enough to retain depending on the number of your students.
Even without selling your buses, you are still not capable of providing transport to ALL your students. And if you attempt, it may be at the expense of one of these: Overloading students; long commute time; inconveniencing students to wake up very early to catch the bus; disgruntlement from parents/students due to poor service; exorbitant transport fees et cetera. Hud Hud cannot also transport all students in the county. However, the students who ride with Hud Hud receive 3 benefits: Convenience, affordable prices, and quality services. At the end of the day, there will always be students who will neither fit on your school bus nor Hud Hud bus but they may find alternative transportation either by other private providers, taxis or dropped off by their parents. In short, you cannot serve everyone as quipped by Meredith Hill, "When you speak to everyone, you speak to no one." Seth Godin reiterated the same message by saying, "Everyone is not your customer."
The best way to market schools is to upgrade educational standards. The word of mouth will bring you surge in enrolments if your school is known for first-rate education. Our marketing gurus believe in these 2 types of marketing as cheap and super-effective marketing strategies: 1) Marketing through publishing brochures, flyers, posters; 2) Online marketing and social media marketing. For that reason, there is totally no need to own a school bus for the purposes of marketing your school. Imagine, it costs a whopping Kshs 1,500,000 to buy a 14 seater van and it costs about Kshs. 100, 000 to print brochures and to market on social media. So why tie down your capital in a marketing strategy which is not that effective to begin with. There are other better and effective means of marketing than having a branded school bus.
That is the reason there is Hud Hud, a company that will bring you these students who live in remote locations. There is no need to tie down Kshs. 1, 500, 000 to go pick 7 students who live 15 kilometers away. Hud Hud will pick these 7 students for your school and 7 other students from another school coming to schools near your location. Its economical and makes sense. To some extent, buying a bus for these 7 students in remote locations appears to be a desperate move if your school is located in an area close to residences. The quality of education of this school should be very high so that even parents from your residence miss vacancy due to high enrolment hence you won’t find it necessary to go to remote areas searching for students. Instead of buying a bus, upgrade quality of education and get parents scrambling for your school. Did you know that the capital used to procure buses can help establish a branch in those remote locations hence make more money through tuition fees? So focus on education and proliferation of your school and not transport industry.
In most cases, schools that run transport either make meager profits from transport or don't even make money at all (i.e. if transport department is accounted independently then it may be making loses). Even if we assume that you make money, the downsides exceed the upsides. Being a jerk-of-all-trades may affect quality of your education, even make you lose clients; the headache of running transport business is enormous; and there are many more downsides. For more insights, please read this article, Why Should Educational Institutions Outsource School Transport"
The moment schools focus on making money through avenues that are not their core-competencies then they have lost focus. For school trips, it is usually not the school that caters for that expense. It’s the parents who pay for transport cost. So just bill your students and parents will pay. And you have nothing to lose. You don't have to make profits through transport. The capital expense for acquiring the bus may have helped you open another branch and hence make enormous profits through tuition. Don't miss the trees for the forest. “If everyone is your client, no one is your client”. So don't try to sell education, sell transport, sell stationery, sell uniform at once. Just sell one thing: education.
Maybe you have good reasons for this. But we can only tell you that we are living in a rapidly changing world where old notions are brutally disrupted. Okakura Kakuze, the famous Japanese scholar says: “The art of life lies in a constant readjustment to our surroundings”. In this 21st century, trending concepts include Sharing economy and ride-sharing. Sharing economy (collaborative consumption), is “an economic system in which assets or services are shared between private individuals, either for free or for a fee, typically by means of the internet.” A good example is Airbnb ($30 billion valuation), a peer-to-peer home-sharing platform and it allows people to share their homes with strangers. Another amazing illustration is Lyft ($7.5 billion valuation) which allows people to share a ride with others going the same direction, and pay less. Other valuable companies on this concept include Couchsurfing, Turo, and Hipcamp. So schools in Kenya should start embracing this new reality and abandon the traditional ways of doing things. Our best advice will be in the words of XPRIZE Foundation CEO, Marcus Shingles "Uber yourself before you get Kodaked" which means “disrupt yourself before you get disrupted".